The Influence of Trust, Perceived Usefulness, and Pleasure on Repurchase Interest (Study on Online Shop Customers JD.id in Yogyakarta City)

Abstract

In Indonesia, the growth of the E-commerce industry is one of the industries that has
experienced very significant development. E-commerce is all buying and selling activities
carried out through electronic media. The purpose of this study is to find out: (1) the effect of
trust on repurchase intention on JD.id online store customers in Yogyakarta City, (2) the effect
of usability perception on repurchase intention on JD.id online store customers in Yogyakarta
City, (2) the effect of benefit perception on repeat purchase intention in JD.id online store
customers in Yogyakarta City. City, (3) the effect of satisfaction on repurchase interest in JD
online store customers. id in Yogyakarta City, and (4) the influence of trust, perception of
benefits, and pleasure on the repurchase intention of JD.id online shop customers in
Yogyakarta City. This study used quantitative methods. The population in this study is all
customers who have purchased products/goods through JD.id online store in the city of
Yogyakarta. The sampling technique with purposive sampling obtained a total sample of
125 people. Data collection using questionnaires that have been tested for validity and
reliability. Classical assumption tests include: normality test, multicollinearity test, and
heteroscedasticity test. The data analysis technique uses multiple linear regression. The
results showed that: (1) trust has a positive effect on the repurchase intention of JD.id
online store customers in Yogyakarta City, (2) benefit perception has a positive effect on
the repurchase intention of JD.id online store customers in Yogyakarta City, (3) pleasure
has a positive effect on the repurchase intention of JD online store customers. id in the
city of Yogyakarta, and (4) trust, perceived benefits, and enjoyment affect repurchase
intentions in JD online store customers. en in Yogyakarta City.