PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MIE INDOMIE GORENG (STUDI KASUS MAHASISWA MANAJEMEN ANGKATAN 2016 UNIVERSITAS MUHAMMADIYAH PAREPARE)

Abstract

This study aimed to examine of product quality and promotion on purchasing decisions of instant noodles-Indomie Goreng. The research sample was management students class 2016 Universitas Muhammadiyah Parepare. Data collected using the questionnaire method with a total sampling of 60 students. Furthermore, the data were analyzed using statistical data processing with multiple linear regression models. The results showed that: 1) Product quality does not affect purchasing decisions, 2) Promotion affects purchasing decisions.