Economos : Jurnal Ekonomi dan Bisnis

The Effect of Live Tiktok Shop Bundle Promotion on Repeat Purchases of The Originote Products

Annisa Firdaus Fahmayanti, Avira Budianita, Darsin — Thu, 02 Apr 2026 14:05:39 +0800

This study aims analyze the effect of live Tiktok Shop bundle promotions on repeat purchase of The Originote skincare products. this research uses a quantitative with a survey method. the population in this study were students of MA Muwahidun Pati who had puschased the Originote products trough live TikTok Shop promotions. Data were collected through online questionnaires distributed to 87 respondents using a purposive sampling technique. Data analysis was conducted using Structural Equation modeling with Partial Least Square (SEM-PLS). The result show that live TikTok Shop bundle promotions have a positive and significant effect on repeat purchase. This indicates that attractive bundle pricing, time-limited promotions, and interactive live streaming can increase customer satisfaction and encourage repeat purchase behavior. in addition, the findings highlight the importance of live commerce strategies in building costumer engagement and trust. Therefore, businesses are recommended to optimize promotional strategies through live streaming to enhance customer loyalty and long-term purchasing behavior.

Relationship Between Customer Relationship Management and Service Quality with the Satisfaction of BPJS Employment Participants in Palopo

Basir Basir, Bakhtiar Bakhtiar, Muh. Haekal Yunus — Wed, 29 Apr 2026 15:23:00 +0800

This study aims to analyze the influence of Customer Relationship Management (CRM) and service quality on the level of satisfaction of BPJS Employment participants in Palopo City. The background of this study is driven by the increasing need for employment social security services, which requires BPJS Ketenagakerjaan to strengthen service strategies and manage relationships with participants. The study used a descriptive quantitative approach with a sample of 100 respondents, which was determined through the Slovin formula. Data were collected through questionnaires and analyzed using validity, reliability, multiple linear regression tests, F tests, t-tests, and determination coefficients (R²). The results of the analysis show that CRM has a positive and significant influence on participant satisfaction, which indicates that effective relationship management through technology, processes, and personnel interactions can increase satisfaction. On the other hand, the quality of service does not have a significant influence on participant satisfaction, so the perception of service has not become a dominant factor. Simultaneously, CRM and service quality have a significant effect on participant satisfaction. These findings provide strategic implications for BPJS Ketenagakerjaan in the development of customer relationship-based services to maintain the satisfaction of BPJS Ketenagakerjaan participants.

The Effect of Gross Regional Domestic Product and Investment Value on Regional Taxes and Regional Levies in East Luwu Regency

Muhammad Reza, Nasrun Julyarman, Hasbiyanto Hasbiyanto — Wed, 29 Apr 2026 15:29:36 +0800

Regional Original Revenue (PAD) constitutes a critical indicator for evaluating the fiscal autonomy of local governments. The principal components of PAD, namely regional taxes and levies, are substantially influenced by prevailing economic conditions and investment activities within a given region. This study seeks to examine the extent to which Gross Regional Domestic Product (PDRB) and investment affect regional tax and levy revenues in East Luwu Regency. Employing a quantitative research design, the analysis utilizes secondary data sourced from the Central Statistics Agency and other relevant institutions over a defined observation period 2015-2024. Multiple linear regression is applied to assess both the partial and simultaneous effects of PDRB and investment on regional tax and levy revenues. The findings reveal that PDRB and investment exert a positive and statistically significant impact on regional tax revenues. Enhanced economic activity and increased investment inflows contribute to the expansion of the regional tax base through higher production levels, improved household income, and accelerated business growth. Meanwhile, PDRB and investment also have a positive effect on regional levies, but with a relatively weaker level of influence. This shows that regional levy revenue is not only determined by economic growth and investment, but is also greatly influenced by tariff policies, the quality of public services, and the effectiveness of levy management. Simultaneously, PDRB and investment have proven to play an important role in increasing regional fiscal capacity, especially through regional taxes as the main instrument of PAD. These findings provide policy implications that local governments need to encourage economic growth and create a conducive investment climate, as well as optimize the management of regional taxes and levies efficiently and sustainably

Purchase Decisions Reviewed From Lifestyle, Product Design, Brand Image of Iphone Smartphones Among Students of The Management Study Program at Batik Islamic University Of Surakarta

Rizal Malik, Ida Aryati, Ibnu Suryo — Wed, 29 Apr 2026 15:36:15 +0800

This study aims to analyze the influence of lifestyle, product design, and brand image on iPhone smartphone purchase decisions among students of the Management Study Program at Universitas Islam Batik Surakarta. The phenomenon of iPhone usage among students is not only based on functional needs but is also influenced by lifestyle factors, product design, and brand image as symbols of social status and self-identity. This research employs a quantitative method with an explanatory research approach. The research population consists of 372 iPhone user students from the Management Study Program at Universitas Islam Batik Surakarta. A sample of 100 respondents was determined using purposive sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis with SPSS version 26. The research findings indicate that: (1) Lifestyle has a positive and significant effect on iPhone purchase decisions (t-value = 7.037; sig. = 0.000); (2) Product design has a positive and significant effect on iPhone purchase decisions (t-value = 4.598; sig. = 0.000); (3) Brand image has a positive and significant effect on iPhone purchase decisions (t-value = 3.099; sig. = 0.003). Simultaneously, all three variables have a significant effect on purchase decisions (F-value = 56.040; sig. = 0.000). The Adjusted R Square value of 0.625 indicates that 62.5% of the variation in purchase decisions can be explained by lifestyle, product design, and brand image, while 37.5% is influenced by other factors outside the research model.

The Role of Employee Engagement in Mediating the Influence of Commitment and Work Environment on the Work-Life Balance of Employees at ITB Nobel Indonesia

Nurul Ainun, Ahmad Firman, Maryadi Maryadi — Wed, 29 Apr 2026 22:56:10 +0800

This study aims to analyze the influence of work commitment and work environment on work-life balance with employee engagement as a mediating variable among employees of the Institut Teknologi dan Bisnis (ITB) Nobel Indonesia Makassar. The research is motivated by the importance of maintaining a balance between job demands and personal life in private higher education institutions, where employees often face heavy administrative workloads and academic service responsibilities. The study employs a quantitative research method with an explanatory approach. The population consists of 74 employees, all of whom were involved as respondents using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares (PLS) with the SmartPLS program. The research findings indicate that work commitment and work environment have a positive and significant effect on both work-life balance and employee engagement. Employee engagement also shows a positive effect on work-life balance and partially mediates the relationship between work commitment and work environment with work-life balance. These results highlight that employees’ work-life balance is influenced not only by internal factors such as commitment, but also by supportive work environments and the level of employee involvement in their work roles. Practically, this study recommends that ITB Nobel Indonesia strengthen employee work commitment, create a more conducive work environment, and enhance employee engagement to improve overall employee well-being and productivity.

The Role of Digital Coping in Strengthening Government Accounting Information Systems Based on E-Government

Nurul Izmi Muhajir, Wahyuni Wahyuni, Indriana Indriana — Wed, 29 Apr 2026 22:59:17 +0800

This study aims to examine the influence of digital coping on strengthening the e-government-based Government Accounting Information System (SIAP). The success of public sector digital transformation is not only determined by technology, but also the ability of officials to manage technostress through coping strategies. This quantitative study used Partial Least Square-based Structural Equation Modeling with respondents from several government agencies in Makassar City and South Sulawesi Province. The analysis results show that digital coping has a positive and significant effect on strengthening SIAP (t-statistics 11.126; p-value 0.000) and explains 61.6% of the variance. Effective coping strategies improve the accuracy, transparency, and accountability of government financial information management.

The Influence of Self-Efficacy, Locus of Control, and Financial Literacy on the Digital Financial Behavior of Accounting Students at Muhammadiyah University Makassar

Vivin Vivin, Amril Amril, Zalkha Soraya — Wed, 29 Apr 2026 23:17:37 +0800

This study aims to determine the effect of self-efficacy, locus of control, and financial literacy on the digital financial behavior of accounting students at Muhammadiyah University of Makassar. This study used a quantitative approach with a sample of 100 respondents and data analysis using multiple linear regression with the help of SPSS version 27, and supported by validity, reliability, and hypothesis testing. The results showed that self-efficacy partially had a positive and significant effect on digital financial behavior with a t-value of 3.046 > 1.984 and a significance value of 0.003 < 0.05. Locus of control has a positive and significant effect on digital financial behavior, with a t-value of 2.605 > 1.984 and a significance value of 0.011 < 0.05. Meanwhile, financial literacy has a positive but insignificant effect on digital financial behavior, with a t-value of 0.802 < 1.984 and a significance value of 0.425 > 0.05. Simultaneously, self-efficacy, locus of control, and financial literacy significantly influence digital financial behavior, with an F-value of 18.764 and a significance value of 0.000 < 0.05.

The Influence of Flash Sales and Discounts on USU Students’ Shopee Purchases

Thu, 30 Apr 2026 12:08:17 +0800

The development of digital technology has transformed student consumption patterns, with Shopee becoming one of the most popular marketplaces thanks to its easy access, diverse payment methods, and aggressive promotional strategies. This study analyzes the influence of flash sales and discounts on student purchasing decisions. The method used was a quantitative survey with a questionnaire for student Shopee users, analyzed descriptively and inferentially. The results show that flash sales and discounts both have a significant influence, but their mechanisms differ. Flash sales tend to trigger impulsive decisions through urgency and FOMO, while discounts are perceived as more rational due to the financial benefits they offer. However, the emotional aspect of flash sales proved more dominant in driving purchases, even for non-priority products. These findings confirm the effectiveness of limited-time promotions in digital marketing strategies and provide critical reflection for students to be more discerning when shopping online

The Effect of TikTok Affiliate Income on Personal Financial Budget Management Among Students with Financial Literacy as a Mediating Variable

Nadila. S, Basri Basir, Wahyuni Wahyuni — Thu, 30 Apr 2026 12:12:02 +0800

This study aims to analyze the effect of TikTok Affiliate income on students personal financial budget management, with financial literacy as a mediating variable. The study used a quantitative approach with a survey method of students from the Faculty of Economics & Business, Muhammadiyah University of Makassar class of 2022 who participated in the TikTok Affiliate program. Data were collected through questionnaires and analyzed using linear regression and the Sobel mediation test with the help of SPSS. The results show that TikTok Affiliate income and financial literacy have a positive and significant effect on students' personal financial budget management, and financial literacy can mediate the effect of TikTok Affiliate income. These findings suggest that student financial management will be more optimal if increased digital income is supported by good financial literacy.

Implementation of Sharia Economic Values in BULOG’s Intervention Policy on Rice Grain Prices in Duampanua

Gustia Gustia, Syahriyah Semaun, Islamul Haq, Muliati Muliati, Damirah Damirah — Thu, 30 Apr 2026 00:00:00 +0800

This study aims to analyze the implementation of Islamic economic values in the intervention policy of Perum Bulog on rice grain prices in Duampanua District, Pinrang Regency. Price fluctuations and the dominance of middlemen as the main buyers often force farmers to sell their harvest below the Government Purchasing Price (HPP). This condition indicates that Bulog’s role as a price-stabilizing institution has not been fully optimal in maintaining price stability and protecting farmers’ welfare. This research employs a descriptive qualitative method with a case study approach and field research design. Data were obtained through in-depth interviews with farmers, middlemen, and Bulog officials, supported by secondary data from policy documents and relevant literature. The results show that Bulog’s interventions through HPP policies, grain procurement, and market operations have contributed to price stabilization; however, implementation remains uneven due to limited access, bureaucratic obstacles, and lack of socialization. From the perspective of Islamic economics, the values of Siddiq (honesty) and Amanah (trustworthiness) are reflected in price determination and farmer protection but have not been fully and consistently applied in practice. The value of Fathonah (wisdom and intelligence) appears in procurement and infrastructure policies but has not effectively reached remote production areas. Meanwhile, Tabligh (transparency and dissemination of information) remains weak, resulting in the incomplete realization of Maṣlaḥah (public welfare) for farmers.

Samsung Smartphone Purchasing Decisions Based on Lifestyle, Product Quality, and Brand Image Among Samsung Consumers in Sukoharjo Regency

Rama Marhanda, Istiqomah Istiqomah, Supawi Pawenang — Thu, 30 Apr 2026 13:26:26 +0800

This study aims to determine the influence of lifestyle, product quality, and brand image on Samsung smartphone purchase decisions in Sukoharjo Regency. This research employs a descriptive quantitative design. The population in this study consists of consumers who use or purchase Samsung smartphones in Sukoharjo Regency, which is infinite in number, and the sample used was 100 respondents. The sampling technique used non-probability sampling with purposive sampling method. Data were obtained through questionnaire distribution to respondents who met the criteria. Data analysis included classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, F test, hypothesis testing (t test), and coefficient of determination test (R²). The results of this study indicate that the lifestyle variable has a significant positive effect on purchase decisions. Product quality has no significant effect on purchase decisions. Brand image has a significant positive effect on purchase decisions. Based on the coefficient of determination (R²) test results, the variables of Lifestyle, Product Quality, and Brand Image contribute 54.3% to Purchase Decisions, while the remaining 45.7% is influenced by other factors outside this research model.

Management of Workforce Recruitment in an Islamic Perspective: Practices and Principles

Thu, 30 Apr 2026 13:29:15 +0800

In the era of globalisation and intense competition, workforce recruitment is one of the key factors in improving the quality of employees and improving organisational performance. In practice, workforce recruitment is one of the important aspects of human resource management in an organisation. In the context of an Islamic perspective, the recruitment and selection process must be carried out in accordance with Islamic principles and values. This research aims to explore recruitment and selection practices in the labour market in an Islamic perspective. This research is a research using the library research method. The results of this study show that in Islamic organisations, alignment of workforce needs with job descriptions and specifications is essential to ensure compliance with Islamic values. Integration orientation plays an important role in developing employees who are not only technically competent, but also have a strong understanding of Islamic values and commitment to the organisation. Regular and open evaluation and feedback can help organisations improve the recruitment and selection process on an ongoing basis, so as to attract and select the best candidates that match the needs of the organisation, as well as provide a positive experience for applicants and the recruitment team. By applying the principles of fairness, equality and legal compliance, organisations can build recruitment and selection processes that are fair, transparent and non-discriminatory.

The THE EFFECT OF PROFITABILITY AND SOLVENCY ON FIRM VALUE IN ISLAMIC BANKS IN INDONESIA

Halfiah Rustamin — Thu, 30 Apr 2026 00:00:00 +0800

Abstract This study aims to analyze the effect of profitability and solvency on firm value in Islamic banks in Indonesia. Firm value reflects investors’ perceptions of a company’s performance and future prospects, making it an important indicator in investment decision-making. This study employs a quantitative approach using secondary data obtained from the financial statements of Islamic banks in Indonesia. Multiple linear regression analysis is applied to examine the effect of profitability and solvency, both partially and simultaneously, on firm value. The results show that profitability has a significant effect on firm value, indicating that the ability of Islamic banks to generate profits plays an important role in increasing investor confidence. Meanwhile, solvency also has a significant effect on firm value, suggesting that the banks’ ability to meet their financial obligations is a key consideration in firm valuation. Simultaneously, profitability and solvency have a significant effect on firm value in Islamic banks in Indonesia. These findings are expected to contribute to the development of Islamic banking financial studies and to serve as a reference for management and investors in making informed decisions. Keywords : Profitability, Solvency, Firm Value, Islamic Banks.