PENINGKATAN KUALITAS PELAYANAN BANK MANDIRI CABANG PAREPARE DENGAN BACKOFFICE

  • Fitriyani Syukri Universitas Muhammadiyah Parepare
  • Fitriyani
  • Muhammad zulfadli Wahid Universitas Muhammadiyah Parepare
Keywords: Service Quality Improvement, Backoffice

Abstract

Tighter competition makes companies issue more creative strategies to make the company better than competitors. Companies can not only rely on product quality, but companies must also provide services that can make consumers satisfied, therefore the company must always provide the best service. customer satisfaction is one of the important aspects to maintain the company's image in the wider community, so that quality service for customers is one of the northern things. Because improving bank services has an effect on customer satisfaction and increasing the role of banks to attract more customers' attention in contributing to income directly or indirectly to support the existence of banking companies, in general backoffice to bank services is very influential because of the service to sending messages, checking from audits. internal, verification of files or documents and so on, usually done at the back office. So, in this case, the internship students at the Faculty of Economics and Business at the University of Muhammadiyah Parepare carry out internship activities in order to find out work practices and do work properly and well, the results are quite good, students carry out activities skillfully and quickly and customers feel the right service.

Published
2024-03-09